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US Licensed Sports Merchandise : 2018 Market Strategy |Dominated By Professional Sports Leagues And Increasing Demand And Fascination Of Consumers

Press Release - 23 April 2018

Global Research and Development News --
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Report Description-
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Licensed Sports Merchandise Market in US is seeing rapid expansion amidst increasing popularity of leagues and their TV Viewership which has resulted in the increase in retail sales of licensed sports based categories.

US Licensed Sports Merchandise Market has been growing at a moderate rate over the last five years with growth being majorly driven by increasing popularity of leagues , increasing TV deal /partnerships of major professional leagues , surging demand for licensed sports apparel as well as licensed multimedia products ( Videogames /Software ) who are targeting the underserved market ( Children’s segment ) in sports licensing and have been propelling the growth in the US Licensed Sports Merchandise Market.
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According to Azoth Analytics research report, “US Licensed Sports Merchandise Market: Trends, Opportunities and Forecasts (2016-2021) – (By Segment - Sports Apparel, Sports Footwear, Sports Equipment -Videogames, Sporting goods and Toys; By Leagues – NFL, NBA, MLB, NHL; By Key Players – Competitive Landscape)”, the market is dominated by professional sports leagues and increasing demand and fascination of consumers towards licensed sports goods as well as the increase in popularity of leagues across US which make up for a considerable share on the heels of Increasing adoption of licensed sports apparel for their favourite team and player . Among the segments, sports Apparel have the highest growth rate while among the sporting equipment, videogames/software are expected to grow at a faster rate as compared to sporting goods & toys and games. The market is ripe for swift expansion with key players of the industry licensee include VF Corporation , Adidas – Reebok , Nike , G-III Apparel & Jarden Corporation. 

Scope of the Report
“US Licensed Sports Merchandise Market: Trends, Opportunities and Forecasts (2016-2021) – (By Segment - Sports Apparel, Sports Footwear, Sports Equipment -Videogames, Sporting goods and Toys; By Leagues – NFL, NBA, MLB, NHL; By Key Players – Competitive Landscape)” analyses the following aspects:


US Licensed Sports Merchandise Market Size & Forecast (By Value)
  • Market Segmentation - Licensed Sports Apparel , Footwear & Equipment
  • Executive Summary – Market, Drivers & Challenges and Trends
  • Professional Sports League in US


Why You Should Buy This Report?
  • To gain an in-depth understanding of US Licensed Sports Merchandise Market 
  • To identify the on-going trends and anticipated growth in the next five years
  • To help industry consultants align their market-centric strategies
  • To obtain research based business decision and add weight to presentations
  • To gain competitive knowledge of leading players
  • To avail limited customization in the report without any extra charges
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Table of Content
1. Research Methodology
2. Global Licensed Merchandise Market  Overview
3. US Licensed Merchandise Market Overview 
4.  Global Licensed  Market Size, Growth & Forecast 
4.1.Retail Sales of  Global Licensed  Merchandise , By Value (Historic 2010-15)
4.2 Retail Sales of  Global Licensed  Merchandise , By Value ( Forecast 2016 F- 2021F)
4.3.US Licensed Merchandise Market  2015 & 2021F,  Focus on North America
4.3.1. Retail Sales of  US  Licensed  Merchandise , By Value (Historic 2010-15)
4.3.2 Retail Sales of Licensed Merchandise  Accessories in North America 2013 -14
4.3.3. Retail Sales of  US Licensed  Merchandise , By Value ( Forecast 2016 F- 2021F)
4.4.US Licensed Sports Based Merchandise  Market Outlook
4.4.1. US Licensed Sports Based Merchandise  Market By Value  (Historic 2010-2015)
4.4.2. US Licensed Sports Based Merchandise  Market , By Value  ( Forecast  2016E-2021F)
4.5.US Licensed  Sports Apparel Market  Growth & Forecast
4.5.1. US Licensed  Sports Apparel Market , By Value  (Historic 2010-2015)
4.5.2. Average TV  Viewership of NHL in millions
4.5.3Average TV  Viewership of MLB  in millions
4.5.4US Licensed Sports Apparel Market , By Value ( Forecast 2016E-2012F)
4.6US Licensed Sports Footwear Market Growth & Forecast
4.6.1US Licensed Sports Footwear Market , By Value( Historic 2010-2015)
4.6.2Average TV Viewership Of College Sports during Spring 2011 Season to Autumn 2014 Season in Millions
4.6.3US Licensed Sports Footwear Market , By Value(  Forecast 2016E- 2021F)
4.7US Licensed  Sports  Equipment  Market  Growth & Forecast
4.7.1US Licensed  Sports Equipment Market , By Value  ( Forecast  2010-2015)
4.7.2Market share of major licensed  product  categories in Sporting Equipment  (2013 -2014)
4.7.3US Licensed  Sports  Equipment Market ,  By Value  ( Forecast 2016E- 2021F)
5. Market Dynamics 
5.1Emerging Trends
5.2Challenges
5.3Growth & Drivers
6. Major Professional Sports League in US 
6.1 Competitive analysis of retail sales of licensed merchandise – Sports League
6.2 Competitive Positioning of major sports league
6.3National Hockey League
6.4National Basketball Association
6.5National Football League
7. Company Profiles
7.1VF Corporation
7.2Jarden
7.3Nike
7.4Adidas- Reebok
7.5G-III Apparel
7.6Dick’s Sporting Goods
7.7Under Armour
7.8New Era Cap
7.9Knight Apparels


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