Augmented Reality Automotive 2018 : A complete backdrop analysis, which includes an assessment of the parent market | Hyundai Motor, BMW AG, Continental AG, Garmin
Press
Release - 25 April 2018
Global
Research and Development News
--
.
.
Report
Description-
'
'
– Augmented
reality (AR) is a technology that provides a real-time view of the
physical world where elements are augmented by computer-generated
input like sound, video, or graphics. In the automobile sector, the
AR system is the next level of evolution of automotive heads-up
display (HUD) and other guidance on the path to developing fully
autonomous vehicle technology. The automobile market is developing
and manufacturing new and advanced equipment like augmented reality
dashboards, windscreens, and bonnets to influence the market and
follow the new trend. As the automobile industry is taking the step
toward the revolution and opting augmented reality, the modern
vehicles have heads-up display (HUD), which has an advanced version
as AR system, which prevents drivers from looking away from the road.
'
'
– Augmented
reality (AR) is a most valuable technology and secure solutions for
customers across the globe. Heads-up displays are transparent display
screens presenting data without requiring driver to look away from
the view point. Heads-up displays (HUDs) were originally developed by
the military for information of driving directions through unknown
paths Currently, HUDs are used in luxury cars and can provide
information about the speed of the vehicle, driving direction,
remaining fuel, low visibility weather, and can be connected to
smartphones. Advanced HUD systems can provide turn-by-turn navigation
via satellite and can improve the road view display in low light
conditions by using infrared or low-light cameras. Companies are
looking to replace these HUDs with active windows displays/augmented
reality displays that project vibrant images, navigation, and all the
other information on the windshield of the car. These displays are a
more intuitive and safer way to use navigation, access information,
make calls, and listen to music without moving the eyes away from the
road.
– Augmented reality is expected to achieve customer
acceptability since there is no need for the driver to look at the
GPS box or dashboard as the GPS navigation system is displayed right
on the windshield and helps the driver to interact with the app
hands-free. One potential advantage is that since the device is based
on active glass display technology, it can be easily fixed on the
dashboard of any car.
–
The Augmented reality automotive market has been segmented by
function, sensor technology, display technology, electric vehicle,
level of autonomous driving, vehicle type, and region. Based on
function, the market is classified into standard augmented reality
heads-up displays, augmented reality heads-up displays based
navigation, AR HUD based adaptive cruise control, and augmented
reality heads-up displays based lane departure warning. In the case
of sensor technology, there are sensors used as radar, liDar,
CCD/CMOS image sensor, and sensor fusion. Segmentation on the basis
of display technology includes TFT-LCD, and other advanced
technologies. Segmentation based on electric vehicle includes battery
electric vehicle, and others (Hybrid). In terms of level of
autonomous driving, it is divided into conventional and
semi-autonomous. Vehicle type includes passenger cars and commercial
vehicles. The global augmented reality automotive market has been
studied for five geographic regions, namely Asia Pacific (China,
Japan, India, and South Korea), Europe (Germany, France, Italy, and
the U.K.),North America (Canada, Mexico, and the U.S.),South America
(Brazil and Argentina), and Middle East & Africa (MEA).
–
The augmented reality automotive market is estimated to grow
during the forecast period. The market for augmented reality
automotive applications is primarily driven by the increase in
adoption of advanced driving assistance systems by OEMs across
different vehicle types, and consumer demand for in-vehicle safety
features that potentially reduce collisions and injuries caused by
human-driver errors. Additionally, the augmented reality automotive
market is also influenced by the increasing level of driving
automation and progress toward fully autonomous vehicles.
–
The major players of the augmented reality automotive market
includes Hyundai Motor, BMW AG, Continental AG, Garmin, Pioneer
Electronics, Audi, Jaguar, Volvo, Mercedes Benz, and Volkswagen
Group.
–
The report offers a comprehensive evaluation of the market.
It does so via in-depth qualitative insights, historical data, and
verifiable projections about market size. The projections featured in
the report have been derived using proven research methodologies and
assumptions. By doing so, the research report serves as a repository
of analysis and information for every facet of the market, including
but not limited to: Regional markets, technology, types, and
applications.
- Market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
- Eastern Europe (Poland and Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
- Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive
primary research (through interviews, surveys, and observations of
seasoned analysts) and secondary research (which entails reputable
paid sources, trade journals, and industry body databases). The
report also features a complete qualitative and quantitative
assessment by analyzing data gathered from industry analysts and
market participants across key points in the industry’s value
chain.
A separate analysis of prevailing trends in the
parent market, macro- and micro-economic indicators, and regulations
and mandates is included under the purview of the study. By doing so,
the report projects the attractiveness of each major segment over the
forecast period.
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the market
- Recommendations to companies for strengthening their foothold in the market
– More
Clear Details get Table of Contents
https://www.researchmoz.us/augmented-reality-automotive-market-global-industry-analysis-size-share-growth-trends-and-forecast-2017-2025-report.html#table-of-content
'
'
Continue.....
Comments
Post a Comment