Global Research 2017 on “Pay-TV” Details – Main Markets with Outlook and Forecast Report
 |
| Pay-TV |
Albany, New York, Mar 07, 2017
"Pay-TV
2017"
The Report covers current Industries Trends, Worldwide Analysis,
Global Forecast, Review, Share, Size, Growth, Effect.
Description-
– Strategies
to face with the cord-cutting phenomenon
This report delivers a status update on cord-cutting in the United States and in Europe, along with a future outlook.
It analyses the different ways that pay-TV markets on either side of the Atlantic are evolving, and the progress being made by OTT services.
This report delivers a status update on cord-cutting in the United States and in Europe, along with a future outlook.
It analyses the different ways that pay-TV markets on either side of the Atlantic are evolving, and the progress being made by OTT services.
It
identifies the factors behind viewers' key reasons for cancelling
their traditional pay-TV plans.
It also explores how pay-TV providers and top
broadcasters are responding to battle against the cord-cutting
phenomenon, or at least minimise its impact on their
business.
Lastly, it delivers insights into how this phenomenon is likely to unfold over time.
Lastly, it delivers insights into how this phenomenon is likely to unfold over time.
–
Table of Content
1. Executive Summary
2. Methodology & definitions
2.1. General methodology of IDATE's reports
2.2. Definitions
2.1. General methodology of IDATE's reports
2.2. Definitions
3. State of pay-TV in the main
markets
3.1. The pay-TV market in the United States
3.2. The pay-TV market in Europe
3.3. The OTT market's development
3.1. The pay-TV market in the United States
3.2. The pay-TV market in Europe
3.3. The OTT market's development
4. The key incentives for
cord-cutting
4.1. High pay-TV subscription prices
4.2. OTT video services: an increasingly credible alternative
4.3. Low barriers to entry for OTT services
4.4. Increasingly ubiquitous high-speed access broadens OTT's potential market
4.5. Connected TV nearing maturity
4.1. High pay-TV subscription prices
4.2. OTT video services: an increasingly credible alternative
4.3. Low barriers to entry for OTT services
4.4. Increasingly ubiquitous high-speed access broadens OTT's potential market
4.5. Connected TV nearing maturity
5. How pay-TV providers and broadcasters
are responding
5.1. Product diversification
5.1.1. Launch of new video services by operators and pay-TV providers
5.1.2. Premium channels engaging in direct to consumer distribution (DTC)
5.1.3. Tiered package initiatives
5.2. Enhancing TV products
5.2.1. Improve existing plans
5.2.2. Improve the user experience
5.2.3. Incorporating third-party OTT video services
5.1. Product diversification
5.1.1. Launch of new video services by operators and pay-TV providers
5.1.2. Premium channels engaging in direct to consumer distribution (DTC)
5.1.3. Tiered package initiatives
5.2. Enhancing TV products
5.2.1. Improve existing plans
5.2.2. Improve the user experience
5.2.3. Incorporating third-party OTT video services
6. Outlook
6.1. New generations have already adopted online video habits
6.2. Cord-cutting set to accelerate in mature markets
6.3. Will cord-cutting impact European markets?
6.4. Will cord-shaving prove a greater threat?
6.5. Some operators opting for a dumb pipe strategy
6.6. The new curators
6.1. New generations have already adopted online video habits
6.2. Cord-cutting set to accelerate in mature markets
6.3. Will cord-cutting impact European markets?
6.4. Will cord-shaving prove a greater threat?
6.5. Some operators opting for a dumb pipe strategy
6.6. The new curators
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