Airlines - UK - September 2016
"Airlines
- UK - September 2014"
The Report covers current Market Trends, Worldwide Analysis, Global
Forecast, Review, Share, Size, Growth, Effect.
Description-
The
convergence of budget and full-service airlines has continued, with
full-service airlines further unbundling fares to compete on top-line
prices and low-cost airlines entering the long-haul market. Going
forward, the development and efficient targeting of ancillary
services will be a key driver in maintaining profitability for all
airlines.
Table
of Content
-
Introduction
Definition
Abbreviations
-
Executive Summary
The
market
Market
volume set to grow 19% by 2019
Figure
1: Volume forecast of total passengers uplifted at UK airports,
2009-19
Market
share
UK
low-cost airlines up by third since 2008
Figure
2: Passengers uplifted worldwide by UK airlines, low-cost* and
full-service**, 2008-13
Market
factors
Jet
fuel costs projected to rise after slight declines
More
airlines to launch low-cost long-haul flights
Inmarsat
aims to bring affordable in-flight Wi-Fi to Europe
2014
airline disasters to impact industry
Changes
to be made to APD
Companies,
brands and innovation
Top
UK airlines continue to increase passenger uplift
Budget
airlines boost market share
Flybe
launches new domestic service
Panasonic
Avionics generates revenue through targeted ads
BA
creates interactive campaign
United
Airlines launches personal device entertainment system
The
consumer
Almost
half of people have taken a holiday flight in the last year
Figure
3: Purpose of flights taken in the past 12 months, May 2014
Half
of fliers have taken a budget flight in last 12 months
Figure
4: Types of flights taken in the last 12 months, May 2014
Over
a third booked directly through airline website
Figure
5: Booking method, May 2014
More
than a third always check preferred airline website
Figure
6: Attitudes towards purchasing, May 2014
In-flight
food still prioritised
Figure
7: Willingness to pay for in-flight features, any flight, May 2014
Complimentary
Wi-Fi is key app feature
Figure
8: Interest in mobile app features, May 2014
What
we think
-
Issues and Insights
Why
airlines should focus on increasing app penetration
How
can airlines boost ancillary revenues?
-
Trend Application
Trend:
Transumers
Trend:
Collective Intelligence
Mintel
futures: Generation Next
-
Market Drivers
Key
points
Air
travel grows market share
Figure
9: All overseas visits by air, sea and tunnel – volume, 2008-13
Heathrow
and Gatwick boost passenger uplift
Figure
10: Passengers uplifted at UK airports, 2008-13
Heathrow
and Gatwick vie for expansion
Jet
fuel prices decline slightly but rise projected
Figure
11: Kerosene-type jet fuel monthly average spot price and US$:£
monthly average spot exchange rate, Jan 2008-May 2014
Changes
to APD reduces tax on long-haul flights
Ancillary
revenues pivotal
Court
ruling over compensation for flight delays
Low-cost
long-haul
Regulation
on in-flight technology usage eased
Inmarsat
looks to create EU-wide 4G broadband network
2014
airline disasters to increase costs
-
Who’s Innovating?
Key
points
Flybe
introduces new hop-on hop-off service
British
Airways launches interactive campaign
Improvements
to In-flight entertainment
Gogo
implements faster Wi-Fi
Panasonic
Avionic introduces targeted in-flight ads
New
seating class from Delta
More
efficient boarding processes
-
Market Size and Forecast
Key
points
Air
travel up in 2013
Figure
12: Passengers uplifted at UK airports, 2008-19
Fan
charts
Figure
13: Volume forecast of total passengers uplifted at UK airports,
2009-19
Figure
14: Volume forecast of international passengers uplifted at UK
airports, 2009-19
Figure
15: Volume forecast of domestic passengers uplifted at UK airports,
2009-19
Forecast
methodology
-
Segment Performance
Key
points
Visits
to friends and family up 5.1%
Figure
16: Volume of UK residents’ air trips abroad, by purpose, 2008-13
Decline
in non-scheduled flights continues
Figure
17: Passengers uplifted at UK airports, scheduled vs. non-scheduled
flights, 2008-13
-
Market Share
Key
points
Ryanair,
easyJet and BA cement their leading market positions
Figure
18: Top ten UK-based airlines, by passengers uplifted globally,
2008-13
Virgin
defends Little Red Service
UK
airlines continue to boost fleets
Figure
19: Number of active aircraft, by airline, 2012 and 2013
UK
low-cost airlines up by third since 2008
Figure
20: Total passengers uplifted worldwide by UK airlines, low-cost* and
full-service**, 2008-13
-
Companies and Products
British
Airways
Figure
21: Key financials British Airways Plc, 2012-13
Virgin
Atlantic
Figure
22: Key financials for Virgin Atlantic Airways, Ltd, 2012 and 2013
easyJet
Figure
23: Key financials for easyJet plc, 2012 and 2013
Ryanair
Figure
24: Key financials for Ryanair, 2013 and 2104
Monarch
Figure
25: Key financials for Monarch Holding Ltd, 2012 and 2013
Flybe
Figure
26: Key financials for Flybe, 2013 and 2014
-
Brand Communication and Promotion
Key
points
easyJet
continues to dominate UK adspend
Figure
27: Top ten airlines, by UK top-line advertising spend, 2010-14
Ryanair
and British Airways boost spend in 2014
Press
remains primary channel, but TV spend up in first half of 2014
Figure
28: Airline UK advertising spend, by media type, 2010-14
-
Brand Perceptions and Social Media
Brand
perceptions
Key
brand metrics
Figure
29: Key brand metrics, April 2014
Brand
map
Figure
30: Attitudes towards and usage of brands in the airlines sector,
April 2014
Correspondence
analysis
Brand
attitudes
Figure
31: Attitudes, by airlines brand, April 2014
Brand
personality
Figure
32: Airlines brand personality – macro image, April 2014
Figure
33: Airlines brand personality – micro image, April 2014
Brand
usage
Figure
34: Airlines brand usage, April 2014
Brand
experience
Figure
35: Airlines brand experience, April 2014
Comments
Post a Comment