Multiplay in the AME: Pricing Discounts and Value-Added Services are Key Operator Strategies - Global Growth, market Trends, survey, Challenges, utilities-2025
"Multiplay
in the AME: Pricing Discounts and Value-Added Services are Key
Operator Strategies"
The Report covers current Market Trends, Analysis, Forecast, Review,
Share, Size, Growth, Effect.
Description-
Globally,
operators are striving to develop new revenue streams, increase
margins and ARPS, retain existing customers and reduce churn.
Multiplay bundle services, combining traditional telecom services
such as fixed voice, fixed broadband, pay-TV and mobile services, is
one of the strategies being adopted by operators in AME to reach
these goals. Operators in AME are still highly focused on attracting
customers to multiplay bundles through aggressive pricing discounts.
However, operators are starting to develop value-added services that
can integrate with their multiplay offers as they aim to provide
unique experiences to customers.
Key
Findings
- At year-end 2015, the AME region registered 11.3m multiplay households and will reach 28.4m by year-end 2020, witnessing a CAGR of 20.3%. Multiplay adoption growth will be mainly driven by South Africa, Israel, UAE, Saudi Arabia and Qatar, buoyed by high fixed broadband and pay-tv penetration in the region.
- Multiplay services have a limited presence across AME region due to underdeveloped fixed broadband infrastructure and low fixed penetration rates in most of the countries.
- Most operators in are primarily focused on price discount as value proposition to promote their multiplay offerings. However, operators are increasingly starting to enhance their multiplay offerings by integrated it with innovative value-added services.
Synopsis
Multiplay in the AME: Pricing Discounts and Value-Added Services are Key Operator Strategies’ is a Telecom Insider by Pyramid Research, provides an executive-level overview of the multiplay services market in the AME region, with forecasts of key indicators up to 2020. It delivers deep quantitative and qualitative insight into the multiplay services market, analyzing key trends on fixed-mobile convergence, assessing business models and pricing strategies and evaluating market players. It provides in-depth analysis of the following:
Multiplay in the AME: Pricing Discounts and Value-Added Services are Key Operator Strategies’ is a Telecom Insider by Pyramid Research, provides an executive-level overview of the multiplay services market in the AME region, with forecasts of key indicators up to 2020. It delivers deep quantitative and qualitative insight into the multiplay services market, analyzing key trends on fixed-mobile convergence, assessing business models and pricing strategies and evaluating market players. It provides in-depth analysis of the following:
- Market size and forecast: a look at the total market size and forecast for multiplay services in Africa and Middle East.
- Multiplay value proposition: an analysis of the value proposition models that operators implemented in order to foster their multiplay services offer and attract customers.
- Case studies: this section details the key findings regarding competitive analysis, product offering, pricing strategy, and strategic actions that operators are developing to enhance customer experience of multiplay service users.
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