Analysis Report of Outdoor LED Displays: LED Billboards to Lead in Terms of Market Share Through 2021

Press Release – 09 Jan 2019

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Latest Update "Global Market Study on Outdoor LED Displays: LED Billboards to Lead in Terms of Market Share Through 2021" with Industries Survey | Global Current Growth and Future.

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The global outdoor LED display market is largely consolidated with the prominence of a few large companies that hold majority market share. Top companies in the global outdoor LED display market to name are Barco N.V., LG Electronics, Daktronics Inc., Panasonic Corporation, and Sony Corporation. R& D investments for selected target areas, expansion of product portfolio, and initiatives for B2B sales development are some of the core growth strategies leading players in this market are focused on.

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Introduction of low-priced products is also what top companies in this market are striving for. A case in point is Data Display Co. Ltd. The company acquired by Daktronics Inc., focuses on developing innovative products for public places such as railway stations, airports, road signage, and bust stops. Some companies have also resorted to inorganic growth by entering into strategic alliances. For example, in August 2015, Leyard Opto-Electronics acquired Planar Systems Inc.

“LED Billboards to Continue to Remain at the Forefront”

The global market for outdoor LED display is segmented on the basis of application into LED billboards, LED mobile screens, LED video walls, premier LED boards, LED traffic lights, and other LED matrix displays. Of them, LED billboards account for the leading market share; the segment is likely to hold prominence in the years ahead too. This is mainly because adoption of LED billboards is likely to continue to grow as traditional display technologies such as plasma, LCD screens, and projectors are facing performance concerns.

LED perimeter billboards account for substantial demand as they are deployed at stadiums, sports arenas for live display of matches and sports events. However, the LED video walls segment is anticipated to display the leading growth rate over the report’s forecast period. This is because LED video walls are extensively used in live concerts and trade shows which are increasingly gaining popularity.

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“Advantages of Rigid Support Leading to Increasing Adoption of Surface Mounted Displays”

On the basis of mounted technology, the global outdoor LED display market can be segmented into individually mounted and surface mounted. Of the two, individually mounted holds dominance in the overall outdoor LED display market. With the sharp growth of the advertising industry, individually mounted LED displays are most widely used due to ease of portability. Individually mounted LED display are preferred for temporary applications such as LED billboards for temporary promotional campaign and video walls for events. The individually mounted technology segment is anticipated to be worth US$7,987.3 mn increasing from US$4,812.0 mn in 2017.

“Rising Initiatives for Brand Awareness and Promotional Activities to Propel Outdoor LED Display Market”

At present, the global outdoor LED display market is booming leading to the massive production of various kinds of outdoor LED displays. Accordingly, quality standards of LED display screens is increasingly becoming strict and detailed.

Outdoor LED display offers a host of advantages pertaining to superior features such as energy efficiency, environment friendliness, and extra durability. In several countries worldwide such as China, India, and GCC nations government initiatives that encourage energy efficiency is fueling the adoption of outdoor LED displays. Outdoor LEDs enable energy saving more than 50% compared to predecessor technologies such as LCD and plasma, thereby helping curb carbon emissions. Moreover, as the backlight source of LED display is composed of semiconductors, it does contain any gas or filament thus improving the durability of the display.

“Growing Number of High Profile Sport Events a Boon for the Market”

In recent years, rising number of sports and musical events is another key factor stoking the demand for outdoor LED displays. Sports arenas and open air venues are most ideal locations for companies to carry out branding and promotion campaigns. Sport spectacles such as Olympics and high profile musical concerts are broadcast via television that are viewed by millions of viewers. This increases the demand for LED advertising boards/displays such as LED perimeter displays, LED scoreboards, and stadium screens on television. For instance, 12 stadiums used for FIFA World Cup 2014 with an average seating capacity of over 45,000 deployed LED displays. The screens were used not only for the display of event related information such as scores but also for advertising purposes. Large sportswear companies such as Nike and Adidas showcased their latest sports gear and sports equipment reaching out to millions of audience in a single go.

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