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Automotive OTA Updates : A complete backdrop analysis, which includes an assessment of the parent market 2018-21

Press Release - 20 Mar 2018

Global Research and Development News --
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Report Description-
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– Stringent protocols and policies about vehicle safety and increasing demand for connected car devices and services to increase the demand for over-the-air (OTA) updates market for automotive. Major factors driving the automotive OTA updates market include the increased production of electric vehicles, rising demand for connected car devices, government regulations regarding safety and cyber security of the vehicle, and increasing demand for advanced applications such as telematics and infotainment. Furthermore, the new vehicle safety norms are encouraging automotive manufacturers to protect vehicle data from remote hacking and malfunctioning, which in turn is increase in the demand for automotive OTA updates market. The non-availability of supporting infrastructure in developing countries is anticipated to hinder the automotive OTA updates market.
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The global automotive OTA updates market can be segmented based on technology, application, vehicle, electric vehicle, and region. In terms of technology, the automotive OTA updates market can be divided into firmware over-the-air (FOTA), and software over-the-air (SOTA). Based on application, the automotive OTA updates market can be classified into electronic control unit, telematics control unit, infotainment, and safety & security. The telematics control unit segment is anticipated expand during the forecast period due to the increase in number of telecommunication applications. Several automotive manufacturers are offering telematics control unit as a standard device in their vehicles. Automotive manufacturers such as General Motors, Mercedes Benz, BMW, and Volkswagen AG provide the telematics control unit in their passenger car models. Furthermore, the telematics control unit is expected to help automotive companies to examine the frequently occurring problems within a vehicle, which in turn is likely to be rectified in the new products. The updates in telematics control unit applications and real-time data analytics are estimated to drive the telematics control unit application segment of the automotive OTA updates market. Based on vehicle, the automotive OTA updates market can be divided into passenger vehicle, light commercial vehicle, and heavy commercial vehicle. The passenger vehicle segment is estimated to expand significantly during the forecast period due to the rise in income level and significant difference in the average amount of money spent on automobile safety and security for personal use vehicle. In terms of electric vehicle, the automotive OTA updates market can be segregated into battery vehicle, hybrid electric vehicle, and plug-in hybrid electric vehicle. Continuous promotion and support by the government in the usage of green energy is expected to drive the electrical vehicle segment during the forecast period. The hybrid electric vehicles segmented accounted for a higher share of the global market as compared to battery electric vehicle and plug-in hybrid electric vehicle segments.

Based on geography, the global automotive OTA updates market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. North America is projected to hold a significant share of the automotive OTA updates market during the forecast period. Expansion of the market in the region can be attributed to various factors such as increasing number of connected car devices in vehicles, rise in production of electric vehicles, and frequent infotainment & telematics services updates. Moreover, strategic alliances between automotive manufacturers and non-automotive companies, exceptional communication infrastructure, and government regulations for vehicle data security are expected to increase in demand for OTA updates market in the region.
Key players operating in the global automotive OTA updates market are Robert Bosch Gmbh, Continental Ag, Apple Inc., Harman International Industries Inc., ATS Advanced Telematic Systems Gmbh, Google Inc., Blackberry Limited, and Nvidia Corporation.


The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.


– The study is a source of reliable data on:
  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis


– The regional analysis covers:
  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)


The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.


A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.


– Highlights of the report:
  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market
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