Electric Shavers Development Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024
"Electric
Shavers Market - Global Industry Analysis, Size, Share, Growth,
Trends and Forecast 2016 - 2024"
The Report covers current Industries Trends, Worldwide Analysis,
Global Forecast, Review, Share, Size, Growth, Effect.
Description-
Global
Electric Shavers Market: Overview
Electric shavers have gained rapid demand among
the consumers over the past few years. The global shavers market is
still dominated by the non-electric shaver segment, yet the demand
for the same has seen a decline over the past few years. This is due
to the convenience that is offered by electric shavers. Further,
consumer awareness regarding hygiene is another factor that is
complementing the growth of this market at present. They are widely
used for the removal of unwanted hair that appears on the face or on
other parts of the body. This process is done by the use of rotating
or oscillating blades that are placed behind a metal guard. Electric
shavers provide the most convenient form of shaving, hence they are
gaining rapid acceptance among the consumers.
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The
global electric shavers market has been segmented on the basis of
product, distribution channel, end use and region. The report
provides the current market size and anticipates its status over the
forecast period.
The report also analyzes factors driving and
inhibiting growth of the electric shavers market. The report will
help manufacturers, suppliers, and distributors to understand the
present and future trends in this market and formulate strategies
accordingly.
Global Electric Shavers Market: Drivers
and Restraints
Electric shavers are gaining rapid demand due to
consumer inclination towards automation. This is also fuelled due to
consumer exposure to new technologies, which are done by way of
advertisements and promotions through several channels. Increased
spending capacity towards luxury items is another key factor which is
complementing the growth. Population plays a key role in the growth
of this market, although a very small percentage of the global
population make up for the electrical shavers market at present.
The market is however, restrained by the high
price of electric shavers and widespread availability of its
non-electrical counterparts in the market. The global electrical
shavers market is highly restrained by the high price of these
products. The types of electrical shavers such as rotary shaver, foil
shaver, clippers and wet/dry shaver are priced on the higher side due
to which majority of the consumers refrain themselves from buying
such products and they opt for conventional shaving products which
are significantly cheaper than electrical shavers, although the same
increases the overall expenditure on personal care products. Further,
due to the high price of the products, the manufacturers of electric
shavers are facing difficulties in exploring the potential regions
for expansion opportunities. Further, electrical shavers face a
major threat from their non-electrical counter parts in form of
internal substitutes. Due to the widespread presence of its
substitutes, consumers at present are focused on non electrical
shavers due to which the market for electrical shavers is
experiencing a slow growth at present.
However, entry of small scale players is expected
to pave the way for low cost electric shavers in the market which is
expected to gain consumer attraction. Since, majority of the
consumers refrain themselves from buying such products due its high
price, availability of low cost electric shavers would ensure proper
growth of the market in the future, thus posing to be a suitable
growth opportunity for the market.
Global Electric Shavers Market: Key
Segments
The global electric shavers market has been
segmented on the basis of product types into foil shavers, rotary
shavers, wet/dry shavers, clippers and accessories. Clippers
dominated the market in terms of revenue and volume, accounting for
the major market share in 2015 and are expected to retain market
dominance throughout the forecast period. Clippers are majorly used
for cutting/trimming facial hair. Clippers are mostly preferred for
cutting long hair and also since they come with varied type of
attachments which are inclusive of guard combs of various sizes. They
are also considered to be suitable alternatives for scissors.
Majority of the salons and parlors have adopted the usage of clippers
to cut long hair.
The market is also segmented on the basis of
distribution channel into health & beauty stores, general
merchandising/mass stores, supermarkets & hypermarkets and
others. Supermarkets and hypermarkets accounted for the major market
share in 2015 and are expected to retain market dominance throughout
the forecast period. However, online channels are a lucrative target
segment for the manufacturers of electric shavers. Due to the rapid
advancements in technology and high adoption of 4G and 5G
technologies among the consumers, online channels have proved to be a
successful platform for the players operating in the field of
electric shavers, by way of gaining a broader consumer base.
The market is further segmented on the basis of
end use into male and female. Males dominated the electric shaver
segments owing to widespread adoption of the same among the male
population. However, females have become a lucrative target audience
for the manufacturers of electric shavers. The adoption rate of
electric shavers among the female population has increased over time
and is growing at a rapid pace.
Global Electric Shavers Market: Regional
Overview
Geographically, Europe dominated the electric
shavers market, in terms of revenue and volume. Consumer adoption of
such products among both genders is the highest in the European
countries such as Germany, U.K. France, Italy and others. High
purchasing power of the consumers in Europe is another factor for the
high revenue growth of this market in the European region. Asia
Pacific is another major region for the electric shavers market.
Rapid urbanization in countries such as India and China among others
has led to an increase in the purchasing power of the consumers,
which in turn has complemented the growth of the electric shavers
market in Asia Pacific. Transition in lifestyle of the consumers is
another major reason for the switch from conventional shaving
products to electrical shavers. Asia Pacific is also the fastest
growing market for electric shavers.
Companies Mentioned in Report
Some of the key players operating in the market
are Procter & Gamble, Koninklijke Philips N.V., Spectrum Brand
Holdings, Panasonic Corporation and Conair Corporation.
The report segments the electric shavers market
as:
Global Electric Shavers Market, by Product
Type:
- Foil Shavers
- Rotary Shavers
- Wet/Dry Shavers
- Accessories
- Clippers
Global Electric Shavers Market, by
Distribution Channel:
- Health & Beauty Stores
- General Merchandising/Mass Stores
- Supermarkets & Hypermarkets
- Other
Global Electric Shavers Market, by End
Use:
- Male
- Female
Global Electric Shavers Market, by Region:
- North America
- U.S.
- Rest of North America
- Europe
- Germany
- U.K.
- France
- Italy
- Rest of Europe
- Asia Pacific
- India
- China
- Japan
- Rest of Asia Pacific
- Middle East
- U.A.E.
- Rest of Middle East
- Africa
- South Africa
- Rest of Africa
- Latin America
- Brazil
- Rest of Latin America
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