Australia - Mobile Infrastructure
"Australia
- Mobile Infrastructure"
The Report covers current Industries Trends, Worldwide Analysis,
Global Forecast, Review, Share, Size, Growth, Effect.
Description-
Australia’s
MNOs prepare for migration to 5G
The Australian mobile market is dominated by the three major mobile network operators Telstra, Optus, and Vodafone (VHA), though there are numerous MVNOs which have a significant market share. MVNOs have been able to offer LTE services on a wholesale basis since early 2016, thus encouraging growth in the LTE sector and cementing the role which MVNOs play in the overall market.
The Australian mobile market is dominated by the three major mobile network operators Telstra, Optus, and Vodafone (VHA), though there are numerous MVNOs which have a significant market share. MVNOs have been able to offer LTE services on a wholesale basis since early 2016, thus encouraging growth in the LTE sector and cementing the role which MVNOs play in the overall market.
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Operators
provide a full range of services essential for commerce as well as
communication and social networking. Voice services remain a staple
for revenue, though in terms of revenue share voice is steadily
losing ground to various forms of mobile data. Mobile broadband usage
has taken off during the last few years, a trend which will continue
in the wake of the marketing of a wide range of affordable and more
capable devices, and of LTE population coverage which by the end of
2016 had reached about 98%. Subscribers to 2G networks are fast
becoming a historical footnote: 2G infrastructure now carries less
than 1% of total network traffic for all three MNOs Telstra closed
down its 2G services in December 2016, and both Optus and Vodafone
will follow suite in 2017. They will redeploy physical assets and
also assign spectrum for LTE and the anticipated 5G services through
deploying Single RAN technologies.
Although mobile penetration was about 143% at the
close of 2016, it continues to rise as users make use of multiple SIM
cards and connected devices. Under competitive pressure, MNOs must
find innovative business models and services, and provide attractive
bundles to increase revenue.
To address poor services in rural areas, the
government has progressed with its Mobile Black Spot Programs, funded
by the federal and state governments as well as by MNOs. Deployment
for the second round will start in 2017, and the work to deploy
several hundred new or upgraded base stations is expected to be
completed by 2018.
Telstra remains the market leader with about 17.2
million subscribers reported as of June 2016 (including mobile
broadband), while Optus had around 8.41 million subscribers as of
September 2016. Vodafone has arrested the long decline in its
subscriber base, reporting a 2.6% year-on-year growth in its
subscriber base in the year to June 2016, discounting MVNO customers.
The gains indicate that the company’s significant investment in
recent years, and strategy for growth under new leadership, is paying
dividends.
Pressure on pricing will continue to place a
strain on operator revenue into fiscal 2017, with revenue from mobile
data services failing to offset the sharpening decline in revenue
from voice services. This is being exacerbated by the popularity of
OTT services which has led to a fall in SMS traffic and revenue. In
addition OTT services are helping to reduce voice traffic volume,
while with VoLTE technologies voice traffic is rendered as data.
The three LTE networks operated by Optus, Telstra
and Vodafone have developed rapidly during the past two years as
these players strive to provide an infrastructure capable of meetings
customer demand for mobile broadband services. Telstra continues to
be a global leader in mobile services, being a partner with Ericsson
in developing 5G. The two companies have demonstrated 1Gb/s
capabilities over a commercial LTE network using carrier aggregation
technology, and will use the 2018 Commonwealth Games in Queensland to
trial a range of technologies including a prototype 5G.
Key developments:
- Details of Round 2 Black Spot Program;
- Vodafone switches LTE data traffic to new core network, reports growth in revenue and subscribers into 2016;
- MNOS launch VoLTE services;
- Telstra commits to $5 billion mobile spend over three years;
- Smartphone sales drop in response to market saturation;
- Telstra closes down its 2G network;
- Lycamobile providing LTE services through Telstra Wholesale;
- Australia rated with the highest mobile broadband speed globally;
- Kogan Mobile providing LTE on Vodafone’s network;
- Telstra and Ericsson to use Commonwealth Games to trial 5G capabilities;
- Telstra launches five-band carrier aggregation;
- Mobile data traffic expected to grow six-fold to 2018;
Report update includes telcos’ operating data to
Q3 2016, ACMA market report 2015, TIO’s 2016 annual report; market
surveys into 2016, ABS data to June 2016, Akamai broadband survey
data to Q2 2016, recent market developments.
Companies mentioned in this report:
Companies mentioned in this report:
MeU Mobile; Amaysim, Woolworths, Crazy Johns, JB
HiFi, Telstra, Optus, VHA, Hutchison Australia, 3, nbn, Virgin
Mobile, Aldi Mobile; Huawei, Lebara, AAPT, Kogan Mobile, GRLmobile,
Red Bull Mobile, Macquarie Telecom, Boost Tel, Pivotel, Globalstar,
SingTel, Vividwireless, Ericsson, EnergyAustralia, Unwired, Apple,
Nokia, BlackBerry, HTC, Google, Sony, Samsung, Mobile Muster,
Motorola.
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