UK Pet Insurance: Distribution and Industrial and Market studiesing 2016
Albany, New York, Jan 10,2017
"UK
Pet Insurance: Distribution and Marketing 2016"
The Report covers current Industries Trends, Worldwide Analysis,
Global Forecast, Review, Share, Size, Growth, Effect.
Description-
2016
saw the UKs supermarkets and major retailers confirm their role in
the distribution of pet insurance, with a significant proportion of
consumers now seeking alternative channels to obtain their policies.
While many pet owners still prefer to approach their insurer
directly, supermarkets and retailers are benefiting from those who
value convenience and the opportunity to purchase insurance cover at
the same time as other products. Much of the growth in this channel
can be attributed to the marketing and advertising strategies
employed by these groups. Direct mailing is a favored option, as
these groups often have a wide customer base and many subscribers to
their internet channels, and have a tendency to offer simpler online
purchasing platforms than traditional insurers.
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Key Findings
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Retail/affinity providers are now the second most popular channel of
distribution for pet insurance.
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The internet, using desktop PCs, continues as the preferred method of
arranging pet cover.
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Switching levels are low among pet insurance customers, although many
are inclined to compare prices on an aggregator platform before
ultimately committing to their initial provider.
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Price remains a significant influence on the decision-making process
for pet customers.
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Synopsis
Verdict
Financials UK Pet Insurance: Distribution and Marketing 2016 explores
consumer purchasing behavior and how consumer preferences are
changing over time. This report discovers what is most influential to
customers when purchasing a policy and also reveals the most popular
providers in the market. New trends and innovations are highlighted,
as well as the key factors that will influence the market over the
next few years.
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Reasons To Buy
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To understand consumer purchasing decisions and how these will
influence the market over the next few years.
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To improve customer engagement by recognizing what is most important
to them and how insurers can adapt their products and services to
meet their needs.
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To discover which providers lead the way in the travel insurance
space and how providers are revolutionizing the market through new
innovations.
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Adapt your distribution strategy to ensure it still meets customer
purchasing behavior.
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Table of Contents
The
Purchasing Journey
Provider
Engagement
Channel
View
Marketing
Future
Market
Appendix
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