Licensed Sports Merchandise In-Depth Industrial and Market studies - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024
Albany, New York, Jan 17,2017
"Licensed
Sports Merchandise Market - Global Industry Analysis, Size, Share,
Growth, Trends, and Forecast 2016 - 2024"
The Report covers current Industries Trends, Worldwide Analysis,
Global Forecast, Review, Share, Size, Growth, Effect.
Description-
– Global
Licensed Sports Merchandise Market: Scope and Methodology
Demand for licensed sports merchandise is expected
to be driven by rising demand for sporting goods, increasing
popularity of sports leagues, accelerating sports markets in North
America, and economic development. Consumer trends for licensed
sports products vary from region to region. Sports apparel is the
leading segment in North America and Europe. In the past few years,
the U.S. licensed sports merchandise market witnessed a moderate
growth that is majorly driven by increasing popularity of leagues
such as Major League Baseball (MLB), National Football League (NFL),
and the National Basketball Association (NBA). The non apparel
segment such as videogames or software is expected to witness great
growth potential among sports lovers in the coming years. Moreover,
licensed sports merchandise is driven by the popularity of university
and college level sports teams.
–
Global Licensed Sports Merchandise Market: Segmentation
In this report, the global licensed sports
merchandise market is divided into three segments: (i) category (ii)
distribution channel and (iii) geography. Based on category type, the
licensed sports merchandise market is bifurcated into sports apparel,
sports footwear (outdoor), sports accessories and toys and videogames
or software, domestic and house wares among others. Others licensed
sports merchandise type includes souvenirs, gifts or novelties,
consumer electronics, food and beverage etc. Increasing popularity of
sporting leagues and their increasing fan base is creating a positive
impact on the demand for licensed sports products across all age
groups.
The market is primarily dominated by strong demand
for licensed sports apparel among sports fans. Video games or
software are expected to grow at a faster rate as compared to
sporting toys and accessories. On the basis of distribution channel
type, the licensed sports merchandise market is segmented into
e-commerce or online stores and offline stores. Offline stores are
further segmented into departmental stores, specialty stores and
others. Others offline stores segment includes mass stores,
supermarket and discount stores among others. Among all these
distribution channel type for licensed sports goods, the offline
stores sector is ideal choice for sports lovers who are looking for
licensed sports goods.
– Global Licensed Sports Merchandise
Market: Geographical and Competitive Dynamics
Based on geography, the global licensed sports
merchandise market is segmented into North America, Europe, Asia
Pacific, Middle East and Africa (MEA) and Latin America. In 2015,
North America held the largest share of the licensed sports
merchandise market followed by Europe, Asia pacific, Latin America
and Middle East and Africa (MEA). Asia Pacific is the fastest growing
market at present and is expected to be the fastest growing region
during the next eight years as well. However, North America is
expected to maintain its leading position during the forecast period.
The increase in growth rate of the licensed sports
merchandise market is a result of increased in adoration of leagues,
their teams, and favorite players across various age groups. The
market is dominated by strong demand for licensed sports apparel due
to deals between major licensors and licensees. Moreover, innovative
new products with sophisticated designs and digital technology are
expected to stimulate interest and demand for sports goods and
gadgets in North America during the forecast period.
Apart from this, changing consumer lifestyle
coupled with extensive marketing strategies adopted by licensed
sports products manufacturing companies is slated to fuel the market
for licensed sports products in this region over the forecast period.
Latin America is expected to witness the second fastest growth in the
licensed sports merchandise market, driven by the booming retail
sector, increasing disposable income, and growing expenditure pattern
on licensed sports goods in the region. Brazil accounted the largest
market share for licensed sports merchandise market in the Latin
America.
The report also provides the company market share
analysis of key players operating in the licensed sports merchandise
industry. Some of the key players in this market include VF
Corporation, Adidas - Reebok, Nike Inc., G-III Apparel, Dick's
Sporting Goods, Jarden Corporation, Under Armour, Knight Apparels,
New Era Cap and Great American Products among others.
The
scope of the study presents a comprehensive evaluation of the
stakeholder strategies and winning imperatives for them by segmenting
the global licensed sports merchandise market as below:
– Global Licensed Sports Merchandise
Market, Product Analysis
- Sports Apparel
- Sports Footwear
- Sports Accessories and toys
- Video games or software
- Domestic and Housewares
- Others
– Global Licensed Sports Merchandise
Market, Distribution Channel Analysis
- E-Commerce or online stores
- Offline Stores
- Department Stores
- Specialty Stores
- Others
In addition the report provides cross-sectional
analysis of all the above segments with respect to the following
geographical markets:
– Global Licensed Sports Merchandise
Market, by geography
- North America
- U.S.
- Rest of North America
- Europe
- Germany
- Italy
- U.K.
- France
- Rest of Europe
- Asia-Pacific
- China
- India
- Italy
- Rest of Asia Pacific
- Middle East and Africa
- UAE
- South Africa
- Rest of MEA
- Latin America
- Brazil
- Rest of Latin America
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