A Deep Dive into OPPO Smartphone Product and Industrial and Market studies Strategy
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| OPPO Smartphone Product |
"A
Deep Dive into OPPO Smartphone Product and Market Strategy"
The Report covers current Market Trends, Worldwide Analysis, Global
Forecast, Review, Share, Size, Growth, Effect.
Description-
The
smartphone market in China was getting close to saturation point in
2015, losing quite a bit of growth momentum compared to the previous
years. Major Chinese vendors like Xiaomi and Lenovo are all seeing
slow sales except Oppo, which has turned out relatively unaffected by
the current market saturation. In fact, the company is making great
strides against the trend to become the fourth-largest smartphone
vendor in China. This research provides insight into the latest
developments in the Chinese smartphone market and the product and
market strategies that Oppo has taken to become what it is today in
the smartphone market.
Table
of Contents
1. Overview of the China Smartphone Market and The Rise of Oppo
1.1 Rapid Rise of Chinese Smartphone Brands in the Worldwide Market
1.2 Chinese Smartphone Market is Getting Close to Saturation Point
1.3 Oppo Comes to the Fore in the Chinese Smartphone Market
1. Overview of the China Smartphone Market and The Rise of Oppo
1.1 Rapid Rise of Chinese Smartphone Brands in the Worldwide Market
1.2 Chinese Smartphone Market is Getting Close to Saturation Point
1.3 Oppo Comes to the Fore in the Chinese Smartphone Market
2.Oppo Smartphone Product Strategy
2.1 Oppo's Smartphones are Designed with Female Consumers in Mind
2.2 Oppo's Prices Are Not the Most Attractive among Smartphones With Similar Specifications
2.3 Oppo Uses Mid-To-High End Pricing Strategy and Product Differentiation To Attract Female Consumers
2.4 Super Slim Chassis, Rotating Cameras and Flash Charging Technology Bring Significant Improvements
2.5 Oppo Focuses On Product Safety and Ease-Of-Use to Enhance User Experience
2.1 Oppo's Smartphones are Designed with Female Consumers in Mind
2.2 Oppo's Prices Are Not the Most Attractive among Smartphones With Similar Specifications
2.3 Oppo Uses Mid-To-High End Pricing Strategy and Product Differentiation To Attract Female Consumers
2.4 Super Slim Chassis, Rotating Cameras and Flash Charging Technology Bring Significant Improvements
2.5 Oppo Focuses On Product Safety and Ease-Of-Use to Enhance User Experience
3. Oppo Smartphone Market Strategy
3.1 Celebrity Marketing: Using Famous Figures to Endorse Products
3.2 Sponsor Marketing: Sponsoring Trendy Fashion TV Shows and Urban Comedy Films
3.3 Retail Marketing: Setting Up Physical and Concept Stores
3.1 Celebrity Marketing: Using Famous Figures to Endorse Products
3.2 Sponsor Marketing: Sponsoring Trendy Fashion TV Shows and Urban Comedy Films
3.3 Retail Marketing: Setting Up Physical and Concept Stores
4. Conclusion
4.1 Oppo Has Come to the Fore by Targeting Female Consumers And Establishing Physical Stores
4.2 Foreign Companies Should Consider Aligning Their Business Strategy for Specific Markets
List of Companies
4.1 Oppo Has Come to the Fore by Targeting Female Consumers And Establishing Physical Stores
4.2 Foreign Companies Should Consider Aligning Their Business Strategy for Specific Markets
List of Companies
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