Liquid Detergent, Industry - Market : Industry Trends, Challenges, Share, Opportunities and Forecast by 2016-2018
"Global
Liquid Detergent Market 2015-2019"
The Report covers current Market Trends, Analysis, Forecast, Review,
Share, Size, Growth, Effect.
Description-
Global
Liquid Detergent Market 2015-2019
Covering:
This market research report presents the segmentation of the global
liquid detergent market by retail format (hypermarkets and
supermarkets, independent stores, and convenience stores) and by
geography (Americas, APAC, Europe, and MEA). The report also includes
an insightful analysis of the leading companies in the market such as
Church & Dwight, Henkel, P&G, Reckitt Benckiser, Clorox, and
Unilever.
Market
analysis of the liquid detergent market
Technavios
market research analyst predicts the global liquid detergent market
to witness a steady growth at a rate of 8% during the forecast
period. The increase in working women population and the rise in
disposable income are the key drivers for the growth of this market.
The rise in penetration of washing machines in developing countries
is also contributing to the need for automated laundry products like
liquid detergent. During 2014, nearly 77% of the Chinese population
has access to washing machines.
The
rising demand for eco-friendly liquid detergents is also expected to
fuel the growth of this market during the forecast period.
Eco-friendly or green products are made of natural substances;
chemicals, artificial additives, and other synthetics are not used
during the production process. For instance, Seventh Generation is an
American company that manufactures a variety of natural and
plant-based liquid detergent.
Segmentation
by retail format and analysis of the liquid detergent market
Hypermarkets
and supermarkets
Independent
stores
Convenience
stores
During
2014, hypermarkets and supermarkets accounted for the largest
contribution of around 45% of the revenue generated in the market.
The contribution of liquid detergent products sales from this store
format is more for the developed nations such as the US when compared
to the developing nations like India and China.
Geographical
segmentation and analysis of the global liquid detergent market
Americas
APAC
Europe
MEA
The
Americas dominated the global market during 2014 with a market share
of around 45%. The high demand for concentrated liquid detergent is
an important driver for this region. The US, Canada and Brazil are
the key markets in this region.
Competitive
landscape and key vendors
The
global liquid detergent market is highly competitive with the
presence of well-established suppliers. The providers in this market
compete on the basis of product differentiation, portfolio, and
pricing. The report predicts the expansion of the leading vendors in
emerging markets during the forecast period.
The
leading vendors in the market are
Church
& Dwight
Henkel
P&G
Reckitt
Benckiser
Clorox
Unilever
Other
vendors in the market include Dreft, Guangzhou Liby, Kao, LG, Lion
Corp, Phoenix Brand, Pigeon, PZ Cussons, Sears Daily Necessities,
Seventh Generation, The Sun Products, Wipro, and Zhejiang Yuanmin.
Key
questions answered in the report include
What
will the market size and the growth rate be in 2019?
What
are the key factors driving the global liquid detergent market?
What
are the key market trends impacting the growth of the liquid
detergent market?
What
are the challenges to market growth?
Who
are the key vendors in this market space?
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