Location-based Search and Advertising, Industry - Market : Industry Trends, Challenges, Share, Opportunities and Forecast by 2016-2018

"Location-based Search and Advertising Market in the US 2016-2020" The Report covers current Market Trends, Analysis, Forecast, Review, Share, Size, Growth, Effect.

Description-

About Location-based Search and Advertising

Location-based search and advertising involves integrating advertisements with location-based solutions. It is basically used to differentiate a set of customers based on their interests and location. People use their mobile devices to search for local events in their vicinity related to dining, movies, travel, children, or home decor. Location-based search and advertising is the best way to communicate the right message to the right set of customers at the right time in a meaningful and engaging way. It is a method of direct communication between consumers and marketing companies, and it helps companies figure out the right set of target customers based on their likes, interests, and geographical locations.

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Technavios analysts forecast the location-based search and advertising market in the US to grow at a CAGR of 38.59% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the location-based search and advertising market in the US for the period 2016-2020. To calculate the market size, the report considers revenue generated from the following:

Location-based search and advertising applications such as search, display, and messaging

Push and pull advertising methods

Individual users, enterprise consumers, analytics solutions providers, and government organizations worldwide

Technavio's report, Location-based Search and Advertising Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

Foursquare

xAD

Groupon

Scanbuy

Shopkick

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Other prominent vendors

Yoose

Verve

Thumbvista

Ping Mobile

Qualcomm Izat

Thinknear

Polaris Wireless

Waze (Google)

bfonics

Gimbal

Social Retail

Market driver

Increased use of effective marketing techniques

For a full, detailed list, view our report

Market challenge

Inaccuracy in search and advertising results

For a full, detailed list, view our report

Market trend

Integration of location-based search with social networking websites

For a full, detailed list, view our report

Key questions answered in this report

What will the market size be in 2020 and what will the growth rate be?

What are the key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by the key vendors?

What are the strengths and weaknesses of the key vendors?

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